ABOUT WHCP

   — VISION, MISSION, and VALUES

WHCP Vision:

To be the most valued, vital and vibrant audio service on Maryland’s MidShore. One that inspires people to learn about and understand the world around them, to represent the culture and spirit of the area, and to increase the access and appreciation of arts and culture on Maryland’s Mid-Shore.

WHCP Mission:

To provide a trusted and indispensable source of information, perspective, and the arts while strengthening the civic, cultural and economic life of the communities we serve.

WHCP Values:

• Inclusion: We believe that the fabric of our community is stronger when all of its members have the opportunity to express their diverse passions, knowledge, interests and abilities.
• Empowerment: We promote the exchange of ideas that enrich people’s lives and provide opportunities for people in Maryland’s Mid-Shore to share their musical passion.
• Information: We believe that information is power – and provide timely weather forecasts, emergency alerts, local and national news, public affairs and political coverage for the Mid-Shore.
• Cultural Awareness and Appreciation: We believe that music is a universal language. We encourage a broad range of music presentations curated and shaped by passions.
• Arts Appreciation: We encourage the appreciation of arts through our own music programs and local audio theater as well as amplifying the voice of other arts organizations on Maryland’s Mid-Shore.
• Mutual Support and Connections: We foster connections to help strengthen community engagement and civic improvement.
• Independence: We believe that strong communities take responsibility for understanding the issues that affect them and that locally-controlled public media has the responsibility to provide viewpoints and information unavailable elsewhere.
• Accessibility: We believe everyone should have access to arts and information. We make our content available as broadly as possible via broadcast, streaming, on apps as well as a Reading Service for the Blind.
• Local: We believe that Maryland’s Mid-Shore benefits from ongoing dialogue about our region’s environmental, economic, and social issues. Such dialogue develops our understanding of the place where we live and deepens our commitment to sustaining it.